— About

Engineering and over 10 years of experience scaling digital ecosystems. I combine technical literacy with commercial strategy to drive growth, treating user acquisition as a measurable product funnel focused on conversion and retention. I am looking to leverage my background in the Creator Economy to drive strategic partnerships and product adoption within a forward-thinking technology company.

— Skills

Product Management
Communication
Creative thinking
Problem Solving
Influencer Outreach

— Work experience

Influencers Acquisition Lead

Diwan Videos / Jan 2023 - Present

• Leadership & Team Management: Managing a diverse team across multiple countries, Thailand, India, Saudi Arabia, UAE, Egypt, and Morocco. Trained and guided them on influencer acquisition best practices and client success.
• Client Success & Retention: Building strong relationships with partners, ensuring long-term collaboration and reducing churn. Collaborated cross-departmentally to enhance service quality and deliver measurable value.
• Business Growth: Negotiated and closed partnership deals with creators and networks, directly contributing to revenue growth. Supported performance-based marketing campaigns

Regional Growth Lead (MENA)

ScaleLab / May 2016 - Dec 2022

• Led ScaleLab's MENA division, overseeing a portfolio of 300+ content creators across the region.
• Recruited rising creators like BanderitaX and Bo3omar33, who later became major talents in the Arabic YouTube space.
• Developed acquisition, retention, and performance strategies that boosted partner revenue and content growth.
• Built and led a cross-functional team, including a community manager and designers to manage operations, creator support, and partner success across the MENA.
• Acted as the main strategic contact for Arabic-speaking creators throughout onboarding, content planning, and monetization.
• Launched and scaled the division's Arabic social media presence from 0 to 25K+ followers, driving engagement and visibility.
• Established and managed the support framework to ensure responsiveness, satisfaction, and long-term creator loyalty.
• Leveraged performance data and channel insights to guide content optimization, platform strategy, and revenue growth.

Co-Founder

MiddleEastGamer / May 2011 - May 2016

• Co‑founded one of the first gaming‑focused sub‑MCNs in the MENA region.
• Acquired over 80 gaming-focused YouTube channels shortly after launch.

• Fueled local content creation and visibility, supporting the growth of a vibrant gaming community by providing infrastructure, monetization support, and collaborative opportunities.
• Enabled creators to benefit from shared resources, cross-promotion, and strategic guidance.

Virtual Network Manager (Creator Outreach Coordinator) 

Zoomin TV / May 2011 - Dec 2015

— Education

Chalmers University of Technology

Bachelor's degree, Computer Software Engineering / 2018 - 2021
 

— Licenses & certifications

Forward Program

McKinsey & Company / 2025

Research Frontiers in Influencer Marketing

University of Gävle / 2025

Sales Leadership

Framgångsakademin / 2024

Influencer Marketing Strategy

Rutgers University / 2023
 

Get in touch